Project Summary | An immersive technology based escape room built to promote the new S24 smart phone, where participants were given the phone & used the newest Galaxy AI features and Circle to Search to navigate through a luxurious study filled with hidden NFC tags to solve riddles.

My Role | Lead Senior Experiential Producer

Metrics | 82% conversion rate from sign ups to attendees (63% higher than industry standard) ● 58% above attendance target ● 89 NPS score (2.5x higher than the tech average)

My Key Contributions | Creative Tech Integration ● Robust Fabrication ● Management of 25 Vendors ● Talent Resourcing ● Budget Ownership ● Contract Reviews & Negotiations ● International Work Permits ● Onsite Run of Show ● Customer Through Put ● Video Production & Photo Shoot Coordination ● Metric Collection ● Multi-Touch Customer Outreach ● Digital Asset Wireframing ● Advertising & PR Assets ● Client Creative Reviews

Location | Toronto, CA