Project Summary | Multi-year, bi-weekly community workout program aligned to product launch & continued adoption. Created a goal-based, social fitness program for outdoor enthusiasts to continue growth and positive brand sentiments in an active community. Developed performance standards, identified trainers and continued to authentically integrate the brand and co-sponsor with the local community.

My Role | Senior Experiential Producer

Results | 4,000+ participants ● 100+ local store events ● 10,000+ impressions

My Key Contributions | In-Market Analysis ● Robust Project Planning & Scheduling ● Hiring & Training ● Managed a team of 40 ● Creative Asset Production ● Video & Photography Direction ● Account Management ● Executive Presentations

Location | Boston, Chicago, New York, San Francisco, & Washington D.C.