Project Summary | Built a multi-touch engagement strategy for Tommy Bahama around the Santa Monica Pier Paddleboard Races. Phase 1 was a mobile tour with a custom branded Tommy Bahama ice cream truck, delivering product, sampling, content and promotional opportunities leading up to the event. Phase II was a fully fabricated custom branded lounge and pop-up retail space at the event.

My Role | Senior Producer

The Results | 59,290 Twitter impressions ● 1,337 Twitter retweets ● 1,447 flyers handed out ● 1,758 giveaways ● 2,790 scoops of ice cream ● 14 ice cream truck stops

My Key Contributions | Mobile Truck Design & Production ● Tour Routing ● Staffing ● Fabrication ● On-Site Management

Location | Santa Monica, CA